About Holland Wholesale

From Holland, with love.

Bringing the Best of Holland to the Canadian Consumer.


Holland Wholesale began in 2013 with a simple conversation over a cup of coffee in The Netherlands. The topic? How to meet the needs of Canadian consumers looking for an exceptional selection of Dutch food products and quality giftware at an affordable price.

Fast forward to 2017, and Canadian Richard Overbeek and his Dutch co-founders Meindert and Kees Post were ready to launch with a catalogue of more than 2,000 products imported directly from The Netherlands.

With feet on both sides of the Atlantic, Holland Wholesale works hand-in-hand with suppliers to deliver our Canadian wholesale customers a wide range of Dutch products at prices that can’t be beat.

Our logistics connections in Holland enable us to send regular shipments to Canada and offer our Freshness Guarantee – so our customers never have to worry about empty shelves or receiving products past their sell-by date.

Our Mission

To excel in service, selection, and value.


Holland Wholesale is committed to three guiding principles:

Service – We serve our customers promptly, with respect and integrity.

Selection – With roots in both countries, we offer Canadians an exceptional selection of Dutch food products and giftware.

Value – We build lasting partnerships with suppliers, to offer our customers unbeatable quality and pricing.


Our Vision

To become the leading Dutch Food Wholesaler in Canada.


From our head offices in Woodstock, Canada and Urk, Holland, our aim is to bring delicious Dutch food and quality Dutch giftware to the Canadian consumer through our core values of honesty, integrity, value, and impeccable service.